Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
766 topics found for
“longevity strategy”
Cross-Selling
The practice of selling additional products or services to an existing customer.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.