Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
766 topics found for
“longevity strategy”
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
PageRank
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Canary Testing
A deployment strategy where a new version is released to a small subset of users to detect any issues before a full rollout.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.