Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
195 topics found for
“longevity strategy”
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Emerging Trends
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
Product Manager
A professional responsible for the strategy, roadmap, and feature definition of a product or product line, ensuring it meets market needs and business goals.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Business Transformation
A change management strategy that aligns people, process, and technology initiatives to improve performance and achieve business goals.
Keyword Cannibalization
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
Business Model Canvas
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
Staffing Ratio
A strategy used to determine the proportion of various SMEs needed to support a pipeline of work.