Winner’s Curse
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
766 topics found for
“longevity strategy”
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
Error Prevention
Design strategies aimed at preventing user errors before they occur.