Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
The process of planning, executing, tracking, and analyzing marketing campaigns.
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
A strategy where a team plays the role of an adversary to identify vulnerabilities and improve the security and robustness of a system.
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.