Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
766 topics found for
“longevity strategy”
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Release Plan
A detailed strategy outlining the timeline, milestones, and deliverables for a product release, ensuring that all activities are aligned and completed on schedule.
Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
B2B2B
Business-to-Business-to-Business (B2B2B), a business model where businesses sell products or services to other businesses that then sell them to additional businesses.
Objection Handling
The process of addressing and overcoming objections or concerns raised by prospects during the sales process.