Keyword Density
The percentage of times a keyword appears in a text relative to the total number of words, used to evaluate the relevance and optimization of a webpage for specific search terms.
The percentage of times a keyword appears in a text relative to the total number of words, used to evaluate the relevance and optimization of a webpage for specific search terms.
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
The comprehensive process of planning, executing, and overseeing all activities related to the introduction of a new product to the market.
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
A practice by Google where the mobile version of a website becomes the starting point for what Google includes in its index and the baseline for determining rankings.