Mobile-First Indexing
A practice by Google where the mobile version of a website becomes the starting point for what Google includes in its index and the baseline for determining rankings.
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“longevity strategy”
On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Inverted Pyramid
A writing style where the most important information is presented at the beginning, followed by supporting details in order of decreasing importance.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
SWOT Analysis
Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a strategic planning tool that is applied to a business or project.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
B2G
Business-to-Government (B2G), a business model where products or services are sold to governments.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.