Unfreeze-Change-Refreeze
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze).
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze).
The process of ranking leads based on their perceived value to the organization.
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
The process of overseeing and coordinating the development, testing, and deployment of software releases to ensure they are delivered efficiently and effectively.
Activities that give the appearance of innovation but do not produce tangible results.
Plan, Do, Check, and Act (PDCA) is a four-step management method used for continuous improvement of processes and products.
The systematic approach to managing innovation processes, from idea generation to implementation.
An organization that places the product at the center of its operations, ensuring that all departments align their efforts to support product development and success.
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.