Rapid Experimentation
The practice of quickly testing and iterating on ideas to validate assumptions and learn from user feedback in a short time frame.
The practice of quickly testing and iterating on ideas to validate assumptions and learn from user feedback in a short time frame.
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
Observe, Orient, Decide, and Act (OODA) is a decision-making framework often used in strategic planning and rapid response situations.
A product that significantly changes the market or industry by introducing innovative features or a new business model.
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
A tool in Google Search Console that allows webmasters to instruct Google to ignore certain backlinks, typically used to combat negative SEO.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.