Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
766 topics found for
“longevity strategy”
First Touch
The initial interaction a customer has with a brand.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Internal Linking
The practice of linking one page of a website to another page on the same website, improving navigation, user experience, and SEO.
Communication Theory
The study of how information is transmitted and received, including the processes and methods that facilitate communication.
Scaling Fallacy
A cognitive bias where people underestimate the complexity and challenges involved in scaling systems, processes, or businesses.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
Future Orientation
The extent to which individuals or organizations plan for and consider the long-term consequences of their actions.