Funnel Velocity
The speed at which leads move through the sales funnel.
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“longevity strategy”
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Trust Flow
A metric used to evaluate the trustworthiness of a website based on the quality of links pointing to it, often used in SEO.
Lead Conversion Rate
The percentage of leads that convert into customers.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.