Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
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“longevity strategy”
Status Quo Bias
A cognitive bias that leads individuals to prefer things to remain the same rather than change, often resisting new options or changes.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
Content-First Design
An approach to design where content is prioritized and designed before other elements like layout and visual design.
Placing Bets
A strategic approach where multiple potential solutions are tested to identify the most promising one.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.