Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
766 topics found for
“longevity strategy”
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
Retention Rate
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Autoenrollment
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.