COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
The use of data and insights to understand and manage relationships with customers and prospects.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
The level of sophistication and integration of design practices within an organization's processes and culture.
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.