Present Bias
A cognitive bias where individuals give stronger weight to payoffs that are closer to the present time compared to those in the future.
766 topics found for
“longevity strategy”
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
Last Touch
The final interaction a customer has with a brand before making a purchase.
Product Profitability
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Demographic
Statistical data relating to a particular population and groups within it.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.