Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
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“longevity strategy”
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
B2B
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Sales Metrics
Data points that represent an individual's, team's, or company's performance in the sales process.
Lead Conversion
The process of turning a lead into a customer.