Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
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“longevity strategy”
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Deep Processing
A cognitive approach that involves meaningful analysis of information, leading to better understanding and retention.
Planning Fallacy
A cognitive bias where individuals underestimate the time, costs, and risks of future actions while overestimating the benefits.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
SEO Friendly URL
A URL that is structured in a way that is easily readable by both users and search engines, often including keywords to improve search engine optimization.
SEO Audit
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.