Innovation Theory
The study of how new ideas, products, and processes are developed and brought to market.
766 topics found for
“longevity strategy”
Occam’s Razor
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.
Negative Float
A scheduling term that indicates a delay in the project timeline that cannot be recovered.
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.