BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
A user experience that feels consistent and unified across different elements and touchpoints.
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information.
The way information is presented to users, which can significantly influence their decisions and perceptions.
A logical fallacy where anecdotal evidence is used to make a broad generalization.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
A symbol, word, or words legally registered or established by use as representing a company or product.