Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
The practice of two websites agreeing to link to each other's content, often used to build relationships and improve SEO.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
The stages a product goes through from introduction to growth, maturity, and decline, influencing marketing and development strategies.
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.