Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
766 topics found for
“longevity strategy”
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Moral Luck
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
Groupthink
A psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Feature Factory
A term used to describe an organization focused on continuously shipping new features, often at the expense of quality, user experience, or business value.
Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Operational Planning
The process of setting short-term objectives and determining the actions needed to achieve them.