Six Sigma
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
Also known as Parkinson's Law of Triviality, is the tendency to spend excessive time on trivial details while neglecting more important issues.
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.