Optimism Bias
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
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“longevity strategy”
SERP
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query.
Recency Effect
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Pogo Sticking
A behavior where users repeatedly bounce back and forth between a search engine results page and individual search results.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
RICE Scoring Model
A prioritization framework used in product management to evaluate features based on Reach, Impact, Confidence, and Effort.
Feature-Less Roadmap
A strategic planning tool that focuses on outcomes and objectives rather than specific features, allowing for flexibility in achieving goals.
Buy-a-Feature
A prioritization technique where stakeholders use a limited budget to "buy" features they believe are most valuable, helping to prioritize the development roadmap.