Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.
The process of preparing, equipping, and supporting individuals to successfully adopt change to drive organizational success and outcomes.
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
A team focused on designing and improving the user experience across products and services.
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.
The distinct personality and style of a brand as expressed through its communication channels.
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.