Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
95 topics found for
“loyalty building”
Customer Empathy
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
Nagging
A dark pattern where repetitive notifications or prompts are used to wear down user resistance.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Anticipatory Design
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
Confirming Subscription
A dark pattern where users are tricked into confirming a subscription through misleading language or design.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Working Backwards
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.