Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
95 topics found for
“loyalty building”
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.