Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
95 topics found for
“loyalty building”
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
Trick Questions
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.