Gamification
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
95 topics found for
“loyalty building”
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.
First Touch
The initial interaction a customer has with a brand.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
External Consistency
The degree to which a product's elements are consistent with external standards or other products.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.