Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
95 topics found for
“loyalty building”
Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.
Roach Motel
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.