Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Quality Function Deployment (QFD) is a method used to transform customer needs into engineering characteristics for a product or service.
The level of sophistication and integration of design practices within an organization's processes and culture.
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
A cross-functional team focused on solving customer problems and achieving business outcomes, with a strong emphasis on discovery, experimentation, and continuous improvement.
Information provided by users about their experience with a product, used to inform improvements and adjustments.