Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
169 topics found for
“market analysis”
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Implicit Requirements
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
Winner’s Curse
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
Data-Driven Design
An approach to design that relies on data and analytics to inform decisions and measure success.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.