Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
169 topics found for
“market analysis”
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Selection Bias
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.
Pattern Recognition
The ability to identify and interpret patterns in data, often used in machine learning and cognitive psychology.
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
p13n
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.