Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
173 topics found for
“market impact”
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Brand Mark
A symbol, logo, or trademark used to identify a brand.
Restraint Bias
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Emerging Trends
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.