On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
The tendency for people's perception to be affected by their recurring thoughts at the time.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
A practice by Google where the mobile version of a website becomes the starting point for what Google includes in its index and the baseline for determining rankings.
The preferred version of a web page that search engines should index, used to avoid duplicate content issues and improve SEO.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.