Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
173 topics found for
“market impact”
Self Reference Effect
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
First Touch
The initial interaction a customer has with a brand.
Repetition Blindness
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
Recency Effect
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.