Anecdotal Fallacy
A logical fallacy where anecdotal evidence is used to make a broad generalization.
173 topics found for
“market impact”
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
MVP
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.