Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
26 topics found for
“market launch”
Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Product Launch Management
The comprehensive process of planning, executing, and overseeing all activities related to the introduction of a new product to the market.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Product Delivery
The process of bringing a product from development to market, ensuring it meets quality standards and customer needs.
Product Launch Manager
A professional responsible for overseeing the planning and execution of a product launch, ensuring alignment with strategic goals and successful market entry.
Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
Product Launch Timeline
A detailed schedule outlining the key milestones and activities leading up to and following the launch of a new product.