Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
191 topics found for
“market research”
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Color Psychology
The study of how colors affect perceptions and behaviors.
Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
Anecdotal Fallacy
A logical fallacy where anecdotal evidence is used to make a broad generalization.
Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.