Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
191 topics found for
“market research”
Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
Dual-Track Agile
An agile methodology that separates product discovery and product delivery into parallel tracks to ensure continuous learning and delivery.
Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.