Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
191 topics found for
“market research”
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
User Centered Design
An iterative design process that focuses on the users and their needs at every phase of the design process.