Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.