Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
The tendency of consumers to continuously purchase the same brand's products over time.
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
A design philosophy that considers the diverse needs and abilities of all users, aiming to create products that are accessible to everyone.
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.