Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
191 topics found for
“market research”
Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Reciprocal Determinism
A theory that a person's behavior is influenced by and influences personal factors and the environment, creating a continuous loop of interaction between these elements.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.