Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
191 topics found for
“market research”
Ambiguity Effect
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Empathy in Design
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
Kano Model
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
JTBD
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.