Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
191 topics found for
“market research”
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Demographic
Statistical data relating to a particular population and groups within it.