Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
191 topics found for
“market research”
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
User Scenarios
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
Grit
The perseverance and passion for long-term goals, often seen as a key trait for success.
Data-Driven Design
An approach to design that relies on data and analytics to inform decisions and measure success.