Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
191 topics found for
“market research”
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Longitudinal Study
A research method that involves repeated observations of the same variables over a period of time.
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.