Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
191 topics found for
“market research”
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Longitudinal Study
A research method that involves repeated observations of the same variables over a period of time.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.