Product-Market Fit
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.
191 topics found for
“market research”
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Selection Bias
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.