Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
191 topics found for
“market research”
Innovation Theory
The study of how new ideas, products, and processes are developed and brought to market.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Product Planning
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.